Writers Unbound

Much of the work you do can be inexpensive, such as blogtalkradio, and the seminars can be fun. Read the article by Bob the Teacher and visit his blog often! Please leave comments to let me know what you think, or to pose additional questions.

http://askbobtheteacher.com/blog/teleseminar-list-building/

5 Steps To Building Your List With Teleseminars
July 6th, 2009· by BobTheTeacher · Filed Under: Bob The Teacher Training · Business Building · Getting Started · List Building · Teleseminars · teleseminar formula
Build a list, build a list, build a list…

Seems like all you hear these days about growing a business is how you have to build a list. Do you hear that too?

Lists come in many shapes in sizes. You’ve got your tire-kickers who just want all your free stuff. The customers who want to get what you promise them. And your raving fans who want everything you’ve got.

You also have your followers on Twitter, Facebook, and other social media. Then you have your subscribers to your blog’s RSS feed.

The question becomes, how can you build your list quickly in a time when getting people’s attention is increasingly difficult?

The answer: set yourself apart from the “everybodys” and become an authority on what you know. To me, the fastest way to do that is with teleseminars because in 1 hour you can have a conversation answering people’s questions so they can quickly…

know you know what you’re talking about (credibility)
get connected to your voice (emotions)
realize that you attract attention from other people (social proof)
This is a winning combination, and you don’t have to be the very best - just the best they know about and can connect to.

So here are 5 steps to building your list with teleseminars.

Talk about a topic you know well
Set up your traffic net
Build buzz about your live event
Deliver great information
Give away part or all of the replay forever
1. Talk about a topic you know well
You can’t show off your expertise if you sound like a blubbering idiot. So make sure that you’re talking about stuff you’re excited about, and that you know pretty well. If you’re not sure what that is just yet, ask around. Your friends, family, and colleagues will tell you what they come to you for.

You can also talk about products and services that you’ve used in the past that you know well. This is a great way to grow first through affiliate marketing, but still grow your list centered around you.

2. Set up your traffic net
The technology must help you automate the process of building your list. So that means you need a page online to describe your call, and a registration (i.e., opt-in) form to collect email addresses to add to your list.

You can use your blog pages and posts to be your landing page if you want. Or you can set up a squeeze page separately (Matthew Glanfield’s Your Squeeze Page System is a cool way to go if you’re just starting out).

Personally, I like to recommend that people use the Instant Teleseminar system to do their landing pages, which also show off the replay, too. Then use a hover-pop to collect email addresses to your autoresponder.

Whichever landing page idea you use, I suggest using Aweber for the email database. They rock, plain and simple; and I rely on them to help me manage my list of 30,000+.

3. Build buzz about your live event
Once your event is set up, you need to attract attention to it. Spread the word as wide and far as possible, but make your event itself something specific and unique that people will want to attend.

Use your existing list if you have one. Borrow other people’s lists by having them tell their subscribers about you (in exchange for money, bartering, promo later, sponsorship on the call, etc.).

Don’t forget Facebook and Twitter. Use these and other social media events to let the news of your event go viral.

4. Deliver great information
Truthfully your first calls will be your worst calls - especially in terms of attendance. So the real list building secret is to make those that do show up extremely excited that they did so.

List building is a combination of finding new subscribers and keeping existing subscribers happy so they stick around.

During each call, make sure you connect with your audience by delivering what you’ve promised.

Then give them the power to spread the word. Encourage them to tweet about the call, and respond to those that do.

You want to build a reputation of over-delivering on content, and not become known just as someone who wants to sell stuff.

5. Give away part or all of the replay forever
Once the call’s done, you’ll build your list forever by keeping the replay up. Let those that listen later pass it along to others, and put a link or opt-in box on the replay page for people to be notified of when your next call is going to be.

The seeds of your next call should be planted in each previous one.

You may also want to sell part of your call, or sell the transcripts - then set up an affiliate program to incentivize your members to spread the word.

Follow these 5 steps, and you should see your list building efforts become more fun and profitable!

Bob Jenkins
TeleseminarFormula.com

p.s. To learn even more specific strategies to build your list with teleseminars, and all the technical goop that comes along with it, be sure to check out my comprehensive training on teleseminars at TeleseminarFormula.com.

p.p.s. You have my permission to reprint this entire article AS IS (no changes) on your blog or in an ezine. You may change the links to Teleseminar Formula to your affiliate link if you wish.

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